After two years of effective control, the price of rare earths has stabilized, the rational development and utilization of rare earth minerals has been effectively controlled, the production of rare earth magnet raw materials has gradually stabilized, and the price of raw materials has stabilized in the entire market. Then, the price of NdFeB magnet products It is relatively stable. Now it is the Internet age. The price of the product is very transparent. When everyone's product quality is the same, the unit price is naturally transparent, if you put a product on the Internet to quote, the price advantage is very obvious. Therefore, product competition depends on product, and product competition depends on quality.

In the face of harsh market competition, the price of NdFeB magnets is also easily dwarfed. The market form in the past two years is not good. The development of magnet products has reached a white-hot stage. Facing the harsh production environment, various manufacturers have to carry out the price war below. Due to the limited production capacity of these manufacturers, they are only simple product processing methods and have no special product advantages of their own, since an enterprise wants to survive, the way is to use price and service to maintain the survival of a manufacturer and compete for orders.

On the other hand, if these manufacturers can fundamentally solve their own problems, break through their own production technology problems, break through their own problems from the advantages of product quality and products, and turn passive to active. When their own products and quality have advantages, the enterprise itself will obtain the active right. Facing customers, the enterprise has enough voice, which can not only avoid the price competition of products, but also can firmly grasp the customer's demand for products, long-term cooperation and development.

Throughout the development process of various enterprises, they all use technology to promote products, occupy the market with products, and use the market to drive the development of enterprises. Therefore, when an enterprise starts a price war instead of breaking through product technology as its development direction, then there is no hope for the development of this enterprise, because the market is cruel and competition is realistic, after all, low-end products cannot meet the needs of market development and face elimination. Enterprises must develop, products must be updated, technology must continue to break through, meet market development needs, and meet customer product needs. Magnet manufacturers need to break through technology to break through the existing production model.